Hi there. I’m an Amsterdam-based Creative Director currently working in-house at adidas. Having originally cut my teeth as a journalist back in my native UK (and briefly, yet gloriously, in Argentina). I’ve found with a little re-wiring the journalistic sense for storytelling is a fantastic basis on which to build a career as a creative.

These days I specialise in elevating narratives across global digital-first campaigns, predominantly focusing on sportswear and fashion. I love joining up the dots between consumer and brand on each brief and turning that strategic thread into compelling work.

In my previous life I once interviewed Yoko Ono –  alas, we disagreed on John’s best album.